
A pearlescent logo for a collection of contemporary apartments.








Upstairs
The Max Collaborative has been recognized for its development of some of the country’s most notable and transformative real estate over the past half-century. The collaborative's spaces are designed to become homes; they are functional, timeless, and considered. Most importantly, they inspire through architecture and interiors.
Located in the historic city of Shaker Heights and neighbor to Raye, the Upstairs interiors emanate warmth and ease.
The brand’s visual voice reflects the building’s key traits—intentional design, expansive spaces and high-quality finishes. A condensed sans serif logotype is intentionally graphic. Business cards are pressed into a natural paper stock with a reflective, pearlescent foil. Typography throughout is refined and nods to the subtle idea of being “upstairs.”
YEAR
2018
SERVICES
Strategy
Logo
Identity
Art Direction
Photography
Web Design
Signage
Copywriting
Brand Management
TEAM
Christine Wisnieski
Lauren Woltman
Hilary Bovay
Vicki Urbas
CREDITS
Architecture: Bialosky
Interiors Photography: Suzuran
Developer: RMS Investment Corporation
Upstairs