Interpreting brand stories with presence and purpose
About
Opal creates distinctive experiences for knowing brands.
Team
Christine Wisnieski
Founder
Lauren Woltman
Designer
Hilary Bovay
Project Manager
Vicki Urbas
Business Manager
David Matia
Designer
Capabilities
We create sustainable visual systems that deeply consider a brand’s values and audience. Experience and research inform each letterform. We strategize how to evolve a brand beyond its logo through considered typography, color, imagery, storytelling and movement. We build standards to maintain integrity today and in the future.
Visual Identity
Naming
Package Design
Sign Systems
Art Direction
Digital + Social
Concept to Market
Christine: As part of the studio’s day-to-day team, Lauren is responsible for the design and build-out of various studio brands. She has a solid foundation in collaborating with clients, writers, developers and strategists on a range of projects from start-ups to lifestyle and neighborhood branding. Lauren graduated with honors from the University of Akron receiving her Bachelor’s of Fine Art in graphic design.
Team
Christine Wisnieski
Founder & Creative Director
Lauren Woltman
Designer
Hilary Bovay
Project Manager
David Matia
Designer
Vicki Urbas
Business Manager
Team
Lauren Woltman
Designer
Lauren: As part of the studio’s day-to-day team, Lauren is responsible for the design and build-out of various studio brands. She has a solid foundation in collaborating with clients, writers, developers and strategists on a range of projects from start-ups to lifestyle and neighborhood branding. Lauren graduated with honors from the University of Akron receiving her Bachelor’s of Fine Art in graphic design.
Christine Wisnieski
Founder
Christine: As part of the studio’s day-to-day team, Lauren is responsible for the design and build-out of various studio brands. She has a solid foundation in collaborating with clients, writers, developers and strategists on a range of projects from start-ups to lifestyle and neighborhood branding. Lauren graduated with honors from the University of Akron receiving her Bachelor’s of Fine Art in graphic design.
Hilary Bovay
Project Manager
Hilary: As part of the studio’s day-to-day team, Lauren is responsible for the design and build-out of various studio brands. She has a solid foundation in collaborating with clients, writers, developers and strategists on a range of projects from start-ups to lifestyle and neighborhood branding. Lauren graduated with honors from the University of Akron receiving her Bachelor’s of Fine Art in graphic design.
Vicki Urbas
Business Manager
Vicki: As part of the studio’s day-to-day team, Lauren is responsible for the design and build-out of various studio brands. She has a solid foundation in collaborating with clients, writers, developers and strategists on a range of projects from start-ups to lifestyle and neighborhood branding. Lauren graduated with honors from the University of Akron receiving her Bachelor’s of Fine Art in graphic design.
David Matia
Designer
Meet David, multidisciplinary designer specializing in industrial design, branding, and 3D visualization. David began working with Opal in twenty twenty three. He applies an adaptable approach to design—marrying a deep sense of process with warmth and technical ability. Detail-oriented and relentlessly curious, David's work exudes a sense of harmony and thoughtfulness, rooted in research and strategy.
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Online
Interviews
Capabilities
Naming:
We perform multi-layered research and internal brand analysis to inform the naming process. Once we find the right fit, we build the narrative and tone to inform the story.
Visual Identity
We create sustainable visual systems that deeply consider a brand’s values and audience. Experience and research inform each letterform. We strategize how to evolve a brand beyond its logo through considered typography, color, imagery, storytelling and movement. We build standards to maintain integrity today and in the future.
Package Design:
We design considered and sustainable packaging for food, products, stationery and other collateral items. We strategize an elevated experience, container and visual solution.
Sign Systems
We design, prep and spec sign systems for all environments. We work with trusted partners to strategize materials, fabrication and installation—bringing the vision from initial mockup through final installation.
Art Direction
We provide artistic direction across mediums, including photography, videography, event and environmental planning, interiors consultation, product development and anything else that needs an artful eye.
Digital + Social
We bring brands to life in the digital realm through web design and buildout, animation, and social media planning including ideation, creation, calendar development, copywriting and voice.
Concept to Market
We have the ability to think big-picture and plan brands from concept to market. We provide positioning, messaging, content and communications preparation at all stages. We analyze data to inform brand strategy and fold into visual identity.
Select Press
Online
Process
Replacing noise with grace, restraint, clarity and confidence.
Giving energy to big thinking in collaboration with passionate and parallel thinkers.
Finding vibrancy in subtlety by exploring beneath, between and beyond to reveal a brand’s true colors.
Inspiring experiences that are tactile, meaningful and sustainable.
Moving minds.