Signs in the brand’s minimal typography complete the honest and refined interiors.
Refreshing a legacy organization and establishing their modern-day presence.
Authentic, airy images carefully capture living in light. In portraits, joy and genuine pride shine through.
A private portal organizes an array of information including calendar, events and employee tools.
RMS
A century ago, the Ratner, Miller, and Shafran families founded Forest City in Cleveland, Ohio. They became leaders in developing large-scale, mixed-use, public-private real estate in the US—and created some of the country’s most notable and transformative real estate.
The RMS office cultivates the growth of the families over generations so they can engage with the world in the best possible ways. Sessions of conversation reconnected the legacy organization with their purpose and a newly defined strategic compass.
A refreshed monogram with modestly customized letterforms adds a moment of wisdom and reflects the integrity, expertise and confidence of its senior members. Color is contemporary and warm. Handsome materials and printing methods emphasize the family’s commitment to integrity.
YEAR
2020-2024
SERVICES
Strategy
Strategic Compass
Visual Identity
Print Design
Website Design
Intranet Design
Photography
Sign System
TEAM
Christine Wisnieski
Lauren Woltman
Hilary Bovay
Vicki Urbas
Scott Hartzell
CREDITS
Letterpress printing: Cranky Pressman
Leather goods: Shinola
Photography: Hilary Bovay
RMS