After living adjacent to the world of interior design and seeking order in their own lives, Chelsea and Chloe Kuncel—sisters with a penchant for simplicity—decided to create order in the lives of others with Outline.

 

We sought out a name for this start-up that would speak to the structure that Chelsea and Chloe bring to the lives of bustling families. They offer a place to begin; a space of order, peace and balance. The result is a pared-back visual identity that is thoughtfully designed and embraces only the essential.

In addition to name and logo, we established Outline’s website, print collateral, photography approach, art direction and styling. The website and print designs extend the visual identity—mixing a single typeface in varying weights, clear and concise messaging and beautiful imagery.