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In this book, the emphasis is on quality and refinement. The Moen logo appears as a sharp, sculpted emboss pressed into a luxe paper stock reminiscent of metal, akin to a faucet finish.
America’s number one faucet brand realigns their organization with a defined brand book.
Moen Brand Book
Founded in 1958 by an inventor named Alfred, Moen is a water innovation brand that designs with material, technology and sustainability in mind. In 2018, the Cleveland-based global brand internally redefined their purpose for being.
The brand sought a creative way to visually communicate the renewed purpose to their team. An announcement in the form of a thoughtfully-organized, perfect-bound book was designed. Image and message showcase the premium product and forward-thinking team alongside the natural beauty of water and our great Earth.
YEAR
2018
SERVICES
Strategy
Book Design
Copywriting
Photography
TEAM
Christine Wisnieski
Lauren Woltman
CREDITS
Photography: Paul Sobota, Getty Images
Moen Brand Book
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