Founded in 1958 by an inventor named Alfred, Moen is a water innovation brand that designs with material, technology and sustainability in mind. The brand sought a place to dream, to share the depth of research and inspiration gathered by its creatives—and thus began Currents, a quarterly missive.

A magazine-like book of sophisticated spaces walks the viewer through an interview with an influential designer and a myriad of tips and tricks to employ. An expanded visual identity includes elevated typography and a thoughtfully muted color palette. On-location and in-studio photography and video add to the elevated experience.
 

Currents positions Moen at the forefront of interior design and plumbing. The book’s content inspires an array of digital and print implementations and has evolved into the brand’s top-performing content.